This Year’s Summer Beauty Trends

The new year always comes with new beauty trends! It’s the perfect opportunity to start fresh and try something new. Whether you choose to set some new year’s resolutions to reset your lifestyle or opt to change up your beauty routine, January is that time of year where we can look to the future and the many things it may bring. So, today we’re bringing you some of the hottest trends to look out for this summer in 2023.

Skinimalism – AKA less is more!

Last year, skinimalism took the skincare world by the storm. People began to ditch their 12-step skincare routines in exchange for more simplified versions. In 2023, this is only going to continue – but we predict that it’s also going to transcend into how we apply our makeup!

This summer is going to be all about single layer makeup application where rather than layering makeup products on top of each other, people will simply apply each product in one layer, only to the section of the face it is needed on. For example, you might apply concealer under the eyes, blush on the cheeks, and a light foundation everywhere else so that none of the products overlap. The end result is a really beautiful natural look that will have you looking like you woke up with flawless glowing skin.

We can definitely see the world of beauty leaning towards more natural coverage and techniques. People will begin to shift towards clean simple beauty that instead amplifies the natural face structure with softer tones on a ‘need only’ basis. Quality over quantity is definitely going to apply to how we do our makeup!

To achieve this look, we highly recommend jane iredale’s Pure and Simple Makeup Kits.

The kits include a PurePressed Base Mineral Foundation, Blush, Eye Shadow and a gorgeous Lip and Cheek Stain. You’ll be able to pull off a whole makeup routine with this product alone!

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Tinted Moisturiser

To go along with the less is more approach to how we apply our makeup, lighter coverage products are definitely going to prevail the beauty world. This summer, it’s time to let your skin take a deep breath. Instead of heavy matte foundations, we’re going to be using more tinted serums, tinted moisturisers, and tinted sunscreens.

At the moment we are absolutely loving jane iredale’s Dream Tint Tinted Moisturiser! Formulated with lightweight minerals, this tinted moisturiser not only hydrates and provides sheer to medium coverage, but it also helps prevent trans-epidermal water loss. The formula sinks into the skin with minimal blending, and the luminosity lasts all day. Plus, this product contains SPF 15 to help protect your skin from the sun, a bonus for the summertime!

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Blush has been making a comeback for a while and it’s a staple beauty product that will continue to stand out into the new year. Especially in the summer, blush gives the skin a gorgeous pop of colour, restoring some of the natural pigment that often becomes lost underneath foundation. Adding blush is like adding life back to the skin, creating a beautiful healthy and youthful complexion. We definitely think this trend is going to stick around!

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Skincare-Makeup Hybrids

Makeup products with skin care ingredients are going to be a big hit this summer. We’re already seeing this with SPF in makeup, but in 2023 this trend is going to take off, becoming much more common. 2023 is all about looking fresh, glowy, and bare-faced, which means skincare is going to play a huge factor in how beauty products develop. jane iredale isn’t known as skin-loving makeup for nothing. The Smooth Affair Illuminating Glow Face Primer is formulated with skin-loving ingredients such as coconut oil, squalane and hyaluronic acid and it’s designed to create a smooth, even skin canvas. The result of using this gorgeous primer is a fresh-faced, even-toned makeup look that also allows you to reap the benefits of what is basically an extended skincare routine.

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We hope these tips were helpful! Feel free to call us or come into the clinic if you have any further questions.

P: (07) 3207 4100⁠
A: Suite 12/120 Birkdale Road, Birkdale⁠



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